Tuesday, November 24, 2020

The death of Black Friday

I JUST GOT DONE reading several articles about the death of Black Friday. Having a cattle call sale and packing shoppers into an enclosed space while fighting over cheap merchandise just isn't going to happen this year.

Thank God.

Black Friday is the very worst of us all. I only went once, 21 years ago, to do a story for The Whig. It scarred me for life. How anybody could enjoy the claustrophobic crush of saving a couple of dollars over a home electronics item that will be on sale for the same price in January is beyond me.

At Second String Music, we will open as usual Friday morning and have our usual prices on our awesome, Fender, Gretsch, Takamine, Jackson and Alvarez guitars. We have lots of eye-catching ukuleles. We have stocking stuffers for your favorite musician. It will be unhurried and easy. We are requiring masks and keeping the number of people in the store within required limits. But - we are open and we'd love to see you!

Our Special through Christmas Eve is as follows: Buy a guitar and get a free Ernie Ball guitar strap and 4 free Dunlop picks. We have some great starter guitars in stock and pretty color guitars for those that want that. All are new and have been setup for immediate play.

One of the things the big box retailers are stressing is online shopping. That's fine, and far safer than going out, but it's not always best. Remember that your small local businesses need you more than ever during a very trying time.

Let's hope we all get through the holidays safely and with our sanity still intact. We'll make it easy on you here at Fifth and Maine!

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