WE DO OUR best at Second String Music to match internet prices. Does it cut our margins? Yes. Do we have a choice to remain competitive in the world of online shopping? No.
We match internet prices on all guitars, amps and bigger items. We are actually cheaper for our awesome Roland keyboards. Plus we have unmatched sales and service, and your warranty is good through us. Try doing that online.
Yesterday a young man came in and looked at our Fender Mustang G-100 amp. He asked if we match the internet price. Sheryl said yes. After he left, she looked it up and much to her dismay discovered it was $50 cheaper online.
So we made the adjustment but worried he would probably just buy it online.
This morning we were out on the sidewalk sipping coffee and figuring out life when up walks the young man and he wanted to buy the amp! We thanked him for his patience and for asking if we matched online prices. Figuring out our mistake saved him $50 bucks and he is happy, we are happy and he has an awesome new amp. We march onward to the next small retail challenge.
It is illegal for bigger retailers to advertise below MAP price, the minimum amounts resellers agree to advertise items. If Amazon has 100 Epiphone guitars that are $300 each, but they are just sitting in the warehouse, Amazon can't legally advertise them for $250. They do it all the time anyway.
If you come in and see an item and you think we are above the MAP price, let us know. It's part of doing business and we are all about being the best (only?) music store in town.