SECOND STRING MUSIC doesn't deal a lot in volume when it comes to sales. We cater mainly to musicians, and friends and family of musicians. We do have some fun stuff and a person who doesn't play an instrument is always welcome to browse at Fifth and Maine. Who knows? They might find something to spark an interest in music - we've seen it a time or two.
You can also tell it's the Christmas season because we are getting a ton of traffic from moms and dads. In our music store it's a good idea to shop early because by mid-December, you just don't know if we'll have a certain item in stock. Sheryl does an awesome job of ordering and gauging what will sell, but small retail is a fickle business indeed. We know our place in the market and as much as I'd love to line the walls with $1,500 guitars, it just won't happen. We do what we do and we do it well, which is why we are going on our ninth year in business.
We had a huge day here Saturday simply because we sold a few high-end guitars. Sometimes that's the way it works, and it's about the quality of sales, not quantity.
The first guitar we sold was our Fender Squier Jazzmaster. I was surprised we had it this long, as it has active pickups and the Sea Foam Green color was eye-catching. It was purchased by a mom who came in the day before with her son, and he spent a good hour playing it and dreaming. Mom and dad came back the next day and also bought a killer Katana 50-watt amp - this young man is going to have an awesome Christmas!
Then a young man came in with his mom and we heard the magic words - "birthday" and "guitar." The mom's family is familiar with good guitars and the young man started playing a Fender Power Caster. We also showed him the American Telecaster and the Gretsch Electromatic hollow body. The young man must have spent two hours in the store strumming guitars, but he is a good player and didn't play loudly, especially with other people in the store.
Here's the thing about buying and selling a beautiful guitar - the buyer walks out of here on Cloud 9, and we feel the same way!
It doesn't matter if you are looking for a $200 acoustic or a $2,000 Fender guitar - we make the experience a good one and we appreciate all our customers. Thanks for making our Saturday a good one and we think this Christmas is going to be awesome.