Monday, June 22, 2020

The Sale

DISCOUNTING ITEMS IS one of the trickier things small retail encounters. Second String Music matches the internet price on all of our new Fender, Jackson and Gretsch electric guitars. We have decided to have a massive sale and now every one of our new in-stock electric guitars is 20% off, and that's a big chunk of change.

We are doing it because having a summer sale seems like a good idea in light of the COVID-19 shut down. We are grateful we were able to reopen and it would be nice to find new homes for our new electrics that showed up the first two weeks of the shutdown. We also want to pay the bills that don't seem to stop just because your business must close.

A young man came in last week to check out a Gretsch solid body guitar with a Bigsby tremolo. He returned Saturday and said he'd been in St. Louis looking at the same guitar in a big music store. Our price before the sale was cheaper, and he saved so much he was able to add a really nice hard-shell case for the guitar. He is happy and he'll tell everybody how well he was treated at Second String Music, and that kind of goodwill is priceless.

We have some amazing Fender guitars just begging for new homes. The Fender Alternate Reality Sixty-Six and Powercaster guitars have unique body shapes and are super playable. I actually want the white Powercaster, but the whole "Need Vs. Want" thing is a big deal right now and I'd rather it find a new home with one of our local guitar players. Plus you will pay way less than anywhere else.

Once word gets out we are hoping we find new homes for these beautiful instruments. We are open Monday through Friday from 10 a.m. to 6 p.m. and Saturday 10 a.m. to 4 p.m. We are still asking our customers to wear a mask inside the store and we much appreciate your patience and loyalty.

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