|Cigar Box guitars ROCK!|
The other day, Derek built a display in his front window. It had a lot of new and fun cigars, accessories, even books and magazines. It's eye-catching and a lot of people are checking it out.
Derek closed his store last night and walked out to his car. Lo and behold, George was parked behind him, and he was staring at his window display. George did not look happy. Then he noticed Derek, and he scowled, and he quickly pulled out and left.
And while Derek is aware of his competition, he doesn't sweat what other people do. He does his homework and he offers cigars he knows his customers like. He treats his customers well. He makes sure each one is greeted when they come in to his store. He likes the personal interaction.
So Derek just lets it go when hearing about the other cigar store in town. He really doesn't care what the other place does. He takes care of business in his own cigar shop.
And if the competition wants to gawk at his nice window display, it's just fine by him.