We know buying an instrument, from a $130 Jasmine acoustic to a $1,500 Fender Strat, is a big deal. Musicians want the best bang for their buck and they often think carefully about buying. We get it.
A few weeks ago we had an inexpensive Ephiphone on the floor. It got a lot of looks and a lot of comments on our Facebook page. People went nuts over it. One man in particular had me play it for him and he said he'd be back to buy it.
He didn't come back until yesterday, and by then the guitar was long gone (it took three days to sell). He wasn't happy. This defies one of the basic tenants of retail, carved in stone by Sheryl's mom, the late Wilma Collins (a shopper extraordinaire). If you see it and want it, buy it. Also, if there are two, buy them both! Her mother was a genius.
We are all about doing your homework and taking your time before buying a guitar. But realize in the topsy turvy world of retail, items come and go. We'll do our best to make sure it's here, but in the end, guitars sell and we move on.
Hopefully we can sell a few to you.
No comments:
Post a Comment